Tieks, the iconic ballet flat brand, has, since 2008, redefined women’s style and comfort. The brain behind
this revolution is none other than CEO Kfir Gavrieli. Through Gavrieli’s
leadership, Tieks have become synonymous with luxury, comfort, and a commitment
to making a positive social impact.
Gavrieli launched Tieks as an online-only, direct-to-consumer brand. This forward-thinking
approach brought his high-quality, foldable ballet flats directly to the
fingertips of women worldwide. Tieks have since then gained recognition and a strong following.
The success of Tieks has been built on the pillars of innovation, quality, and a unique
customer-focused approach. Gavrieli, having an affinity for design and quality,
ensured that every pair of Tieks stood out in the market. Available in over 70
different prints and patterns, Tieks feature premium, full-grain leather,
advanced foam cushioning, and a flexible, split rubber sole.
However, the journey of Tieks and Kfir Gavrieli extends beyond style and comfort. It reaches into the realm
of social impact. Gavrieli’s philosophy of blending business with social
responsibility has led to the creation of the Gavrieli Foundation. The
foundation, focusing on female entrepreneurs, has become the single largest
lender on the Kiva platform, a micro-lending marketplace.
Under Gavrieli’s leadership, the Gavrieli Foundation has provided support to more than 60,000
women and donated upwards of $10 million. In the face of global conflicts, the
foundation has also undertaken various philanthropic activities, providing help
for Ukraine and Israel, amongst others.
The success of Tieks and Kfir Gavrieli’s philanthropic contributions reflect a rare blend of
business acumen and social responsibility. Without a doubt, Tieks is more than
just a shoe brand; it represents a movement that is striding towards success,
style, and social impact. Refer to this article on
CrunchBase, for more information.
More about Gavrieli on https://www.apnnews.com/tieks-founder-kfir-gavrielis-5-keys-to-building-a-successful-direct-to-consumer-brand/