Sports Illustrated Welcomes Ross Levinsohn’s Monetization Overhaul
After the turn of the century, the internet’s popularity grew significantly. Print publications had been a prime source for consumers to access news, interviews and more up to that point, but consumers started shifting their focus to the internet. For print brands like Sports Illustrated and others, this resulted in the need to readjust their monetization efforts. By the time Ross Levinsohn took over as Sports Illustrated CEO in 2016, the...