It is said that the best test of a principle is in its application. In a world chock-full of corporate announcements and commitments to sustainability, it is often hard to discern genuine change from public relations exercises. Enter QI Group’s Prana Resort Nandana in Thailand, which offers a profound exploration of the tangible steps businesses can and should take in these precarious environmental times.
The global pandemic, for all its despair, inadvertently served as an exposé of the environmental degradation that unchecked human activity can bring about. As the skies cleared and waters became less polluted during lockdowns, the environment made an undeniable case for sustainable change. But what does genuine post-pandemic commitment to sustainability look like?
QI Group, with its luxurious 72-room boutique Prana Resort Nandana, not only pledges but acts. Tucked away on the picturesque Koh Samui island, the resort has made meaningful strides in implementing eco-friendly initiatives. Such steps resonate particularly with the discerning travelers of today, who, after the pandemic’s forced reflection, prefer destinations that harmonize with nature.
Datuk Vijay Eswaran, the figurehead of QI, wisely remarks that the rejuvenation of the tourism sector should not be a return to the old but an evolution into something better. His call to adopt the Sustainable Development Goals of the United Nations is not just aimed at the industry bigwigs but extends to all stakeholders, including consumers. It’s a collective effort to curtail the rise in global temperatures, a fight against a common existential threat.
The ambitious commitment to reach net-zero emissions by 2050 is not just aspirational but is supported by tangible, ground-level actions. From curtailing paper usage to leveraging technology for check-ins and providing information, Prana Resort Nandana is blazing a path for others to emulate. The eradication of single-use plastics, a persistent environmental menace, showcases a commitment beyond just optics.
But sustainability isn’t just about cutting back; it’s about fostering growth that exists in harmony with the environment. The daily cleaning initiatives, the emphasis on local sustainable sourcing – these are practices that ensure the resort not only limits its environmental harm but actively contributes to a better ecological balance.
Eswaran’s spirited advocacy for corporate sustainability isn’t without recognition. The accolades, including the Green Hotel Standard (Gold) Award, are proof of the resort’s concrete actions towards sustainable luxury.
For those who argue that sustainability and luxury are poles apart, Prana Resort Nandana serves as a counter-narrative. The ambiance exudes opulence, with Thai craftsmanship intertwined seamlessly with modern design. From the bamboo and rattan furniture to the lush gardens, the resort captures the essence of Thailand while emphasizing a sustainable ethic.
In an era where talk is cheap, Prana Resort Nandana underscores that genuine commitment, paired with action, can bring about the change we so desperately need.