Move over, millennials – a new beauty squad is taking center stage, and they’re shaking up the industry faster than you can double-tap a TikTok video. Welcome to the world of Zoomer Beauty, where skincare reigns supreme, less is more, and keeping it real is the ultimate goal. Buckle up, beauty buffs, as we dive into the minds of Generation Z and explore their fresh approach to all things glam.
If you thought Zoomers were obsessed with perfecting their dance moves, wait to see how seriously they take their skincare routines. For this generation, moisturizer is the holy grail, with SPF and serums close behind. It’s not just about faces either – 75% of Zoomers have dedicated body skincare regimens. Their top concerns? Battling acne, keeping skin hydrated, and perfecting texture. Regarding brands, CeraVe is the champion of facial care, while Dove dominates the body product arena.
But here’s where things get interesting: Zoomers are ushering in an era of fresh-faced beauty that embraces natural looks. A third of them prefer to go makeup-free for everyday wear. It’s usually mascara, concealer, and blush when they reach for cosmetics. Light coverage products are seeing a surge in daily use, and ELF has become their go-to makeup brand.
Don’t be fooled into thinking Zoomers are playing it safe, though. When it comes to fragrances, they dive in headfirst and wear their hearts on their sleeves. These scent enthusiasts are breaking down gender barriers with fluid fragrances, showing a preference for vanilla, rose, and fruity notes. And here’s a pro tip: if you want to catch a Zoomer’s eye, focus on bottle design – it’s crucial in their fragrance choices.
Hair care is another area where Zoomers are making waves. They’re all about embracing their natural texture, treating their locks like the crown jewels they are. Their hair care arsenal typically includes hairspray, leave-in conditioner, and hair oil. Tresemmé takes the crown as their most popular brand.
But Zoomers aren’t content with following trends—they’re busy setting them. Hot looks include ’90s redux, slugging (yes, it’s a thing), faux freckles, cream blush, and siren eyes. In this digital age, looking fresh on screen is essential. The Zoomer recipe for video call perfection? Start with well-moisturized skin, add good lighting, go for a no-makeup makeup look, and don’t forget to tidy up that background!
The Zoomer beauty philosophy goes way beyond skin deep. This generation values authenticity, inclusivity, and self-expression above all else. Their beauty routines enhance individuality, and they’re not shy about demanding diversity, sustainability, and transparency from beauty brands.
One thing is crystal clear as we look to the beauty industry’s future: Zoomers are steering us towards a more inclusive, authentic, and fun landscape. Their message? Embrace your natural beauty, blast with trends, and never forget your SPF.
So, whether you’re a beauty novice or a seasoned pro, take a page from the Zoomer playbook. The future of beauty is bright, radiant, and probably wearing cream blush. Embrace your unique glow, experiment with abandon, and remember – in the world of Zoomer beauty, the only rule is that there are no rules. Now go forth and shine, beautiful people!