Steve Lesnard, chief brand officer for Sephora, has said that the U.K. is “an important market” for the company, and it looks forward to relaunching in the country. The Sephora store will open early in the new year and is expected to influence the beauty industry significantly. Sephora looks to provide an experience that is “full-on, immersive, and modern.” When asked what defines the brand’s offer in the U.K. market, he replied that it was all about diversity.
Mr. Leonard said that Sephora was “really focused on diversity,” and products with compelling digital content drive the “momentum” in the market. The brand aims to ensure that people can access great beauty products, regardless of where they live or their age. Customers will receive in-store or online coaching when they purchase a product. The company aims to show customers how to use the product, and the digital content can be accessed from their smartphones.
Mr. Leonard said that Sephora’s offering is “completely different” from other companies’. He added that it is a “full-on, immersive and modern experience.” Its stores are designed to ensure customers can “dive into the beauty world.” He promises to have an “authentic experience” for its customers, including “real experts.” As it does not have a physical presence in the U.K., Mr. Lesnard said that the company has to be creative about where it advertises.
About Steve Lesnard
Sephora’s chief brand officer, Steve Lesnard, has more than 20 years of experience in retail. Before joining Sephora, he was North Face’s CMO. He is a key impetus behind Sephora’s launch in the U.K. He has experience working with brands especially doing marketing.
Original source to learn more: https://www.crunchbase.com/person/steve-lesnard