Direct selling refers to selling products or services to consumers by a salesperson/distributor the company does not employ. Direct sellers are also referred to as distributors, independent contractors, unaffiliated representatives, etc.
Direct Selling has existed since the 18th century and has taken many forms. These forms include door-to-door sales, parties, home shopping networks, and multi-level marketing. Direct selling contributes to job creation and is a $30 billion (USD) industry in the United States alone. Many U.S.-based companies choose to sell their products or services through a direct selling business model due to the ability for their products or services to reach remote locations without needing warehouses or retail outlets.
Why do Direct Sellers Succeed?
There are various reasons why direct sellers succeed and succeed at high levels. One of the main reasons is that direct sellers can reach customers multiple times throughout the day. Direct sellers have an opportunity to interact with customers during off-peak hours and can earn more than their face-to-face counterparts. Direct selling also allows for home phone calls where a delivery agent or personal representative can act as an intermediary for the customer. This allows the salesperson to spend less time on the phone and more time selling products. Direct selling companies can also utilize automated dialing systems, where representatives can reach thousands of customers simultaneously.
The Future of Direct Selling in India
Direct selling companies have had a presence in India for over ten years. Direct Selling companies continue to grow in India and have helped hundreds of thousands to earn extra money by selling their products.
QNET India has successfully created over 2 million quality distributors since its inception. Direct selling’s growth in India has led to a resurgence of parties and home shopping networks.
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