A hero can be someone who is not scared to act and
who finds it worthwhile to risk their life, when other people are in danger.
The heroes in history are the ones that actively act in helping others and who
help them in a heroic manner. Tieks is changing the e-commerce industry through how it
manages product inventory and marketing. These are only two of the key
components of its business strategy.
Gavrieli notes that there are a variety of causes,
all of which tie into the mission statement of tying together humanity,
fashion, and style. In terms of his life as a hero, Gavrieli points to the
example of Los Angeles Firefighter William Tolley, who died in the line of
duty. In his memory, Kfir Gavrieli honored Tolley’s legacy by donating a pair of
Tieks ballet flats, in a nod to the honorable man who inspired him.
It employs local artists to create prints on the
shoes, which in turn creates a circular economy that sustains the local
community by creating jobs. Tieks’ shoe print system is not just an example of
luxury technology but also of technological advancements in materials and
manufacturing. These items are created and produced in a tangible manner that
has a lasting impact on the local communities that make them. Gavrieli
explains, “Our choice of print languages reflects our belief that world
vision is a global responsibility, not just a luxury one.”
In addition to being an inspiring example of a
hero, Kfir Gavrieli also speaks about the significance of time and what it means to have a little bit of it left. Gavrieli was
diagnosed with pancreatic cancer in 2001, and with the support of his family,
friends, and Tieks’ loyal customer base, he was able to overcome his illness
and continue building his business.
Kfir Gavrieli: We embrace the notion of being a
“Hero in Skin”, and we aspire to deliver a high level of customer
service in every interaction. A hero is a person with exceptional courage,
knowledge, empathy and character who, in the face of great personal danger or
challenge, selflessly endures hardship or risking their own lives in order to
serve or to assist others. This definition also resonates with our design
philosophy at Tieks. Refer to this page for related information.
More about Kfir Gavrieli on https://www.forbes.com/sites/zengernews/2023/01/16/the-ballet-flat-that-sold-for-6500-and-the-fanatical-community-obsessed-with-it/