In an era where traditional businesses face disruption, Hassan Jameel is steering his 75-year-old family enterprise through a digital transformation. As Deputy President and Vice Chairman of Abdul Latif Jameel (ALJ), Jameel has positioned the Saudi Arabian conglomerate at the intersection of tradition and innovation.
Digital Transformation Under Hassan Jameel’s Leadership
The transformation of ALJ into a data-centric organization marks a significant shift for the company, which began as a single gas station in 1945. Under Jameel’s guidance, the company has embraced digital solutions across its operations, from automotive retail to customer service platforms.
ALJ’s online automotive platform, Motory.com, has emerged as one of Saudi Arabia’s most visited auto websites, exemplifying the company’s successful digital transition. This evolution reflects Jameel’s vision of modernizing the family business while maintaining its core values and customer-first philosophy.
A graduate of London Business School and Sophia University in Tokyo, Jameel has leveraged his international experience to implement modern management practices while preserving ALJ’s Japanese-influenced operational excellence principles. His approach combines data-driven decision-making with the company’s traditional emphasis on continuous improvement.
The company continues to expand its digital footprint across its operations in 35 countries, demonstrating how traditional family businesses can successfully navigate the digital age while maintaining their cultural heritage and values.