Ella Robertson, managing director of One Young World, has become a prominent voice in the discussion on the effectiveness of
modern activism. In an age where social media platforms dominate the landscape,
Robertson highlights the pitfalls of what she terms “slacktivism.”
Defined as the act of publicly supporting a cause through social media without
engaging in meaningful actions, slacktivism is a growing concern in the advocacy community.
Robertson points out that while digital platforms can amplify messages, they also risk creating
a superficial sense of accomplishment. “When you share a post, you might
feel you’ve contributed to change, but in reality, you’ve done very little,”
she states. This sentiment resonates with many who observe the disconnect
between online activism and real-world outcomes.
At One Young World, an organization dedicated to empowering young
leaders, the focus remains on tangible actions. One of the key approaches
advocated by Ella Robertson is the importance of engaging with those who hold
opposing views. According to her, real change often requires dialogue with
individuals and groups that might not initially align with one’s perspective.
“Only by reaching out to those who disagree with us can we hope to bridge
divides and foster genuine progress,” Robertson asserts.
However, the challenges of modern activism extend beyond slacktivism. Robertson also warns
against the dangers of disruption for the sake of attention. She cites recent
protests that have garnered headlines for their controversial tactics but have
done little to advance their causes. “Alienating potential allies through
egocentric acts of disruption can be counterproductive,” she cautions.
Ella Robertson’s insights are crucial for anyone involved in advocacy work today. Through
her role at One Young World, she continues to emphasize the importance of
meaningful, inclusive, and strategic activism. Her call to action is simple yet
profound: move beyond the digital façade and engage in efforts that lead to sustainable change.
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Find more information about Robertson on https://www.amazon.co.uk/Ella-Robertson/e/B07ST265WY/ref=dp_byline_cont_pop_book_2